Sales & Marketing

The listing price is perhaps the most important factor in how quickly a home will sell. Here's how to discuss pricing in a way that sellers embrace.

Your sales expertise can help buyers feel comfortable jumping into a shifting market, Keller says in his new book, "Shift: How Top Real Estate Agents Tackle Tough Times."

Podiatrist-turned-traffic consultant David Rizzo offers tips galore for improving the driving experience. And that's some advice any real estate agent can use.

During her 10 years as a social worker, Amy MacDonald never imagined that the skills she developed on the job would be so helpful in next career—selling real estate.

It’s amazing how frequently practitioners squander opportunities to build trust. Here are a few easy-to-make mistakes that can seriously undermine your credibility.

With competition for listings as sharp as it is, explore new ways to keep your sales pipeline flowing by growing referrals.

How I Sold It: Second Time's a Charm

This commercial listing had been on the market for two years when a broker-owner took it on, determined to find a seller.

Handouts for Customers

Help walk your clients through every step of the real estate process. Use these free handouts in your marketing materials, Web sites, and other communications with customers. Just download and distribute.

Tip of the Month

Credit scores are more important than ever to lenders. The best way for buyers to improve their score is to pay their bills on time, even if they can afford only the minimum payment. Read more>